Above all, beginners frequently ignore the importance of a well-structured AdWords account to show users relevant ads. This is the only way to get people to the site who are interested in the products offered and do not spend unnecessary money on users who are looking for something completely different.
When Do You Use Google Adwords?
If you have products or services on your website that you want potential buyers to find, you may be interested in AdWords.
Nowadays, consumers mostly use search engines like Advertising with Google(ลง โฆษณา google which is a term in thai) to find out about products or to find solutions to problems and answers to questions. You can only win these customers if you are present here.
Search Engine Advertising: Time and Costs
The amount of money required can vary with AdWords. This mainly depends on the size of the competition. Companies that offer exceptional technical components, for example, usually only pay a few euros for a click on their ad.
The Structure Of Adwords Accounts
An Adwords account consists of at least one campaign, which in turn includes at least one ad group. Each ad group contains keywords – terms for which ads are then displayed. There are no limits for the advertiser in the number of advertisements. It is only essential that the ad texts comply with the guidelines, such as the maximum length.
To better outline such an account, let’s take the example of a furniture store. This sells different types of chairs. The types of chairs can be defined as campaigns, e.g., chair with armrest, chair without armrest, a bar stool. The following would then be available as advertising groups for the chairs with armrests: chair with an arm made of fabric, chair with a gun made of leather.